Finally, something that works.
Two magnets finding each other make a small, precise snap. It is immediately satisfying, and the obvious response to that is to do it again.
Flash Sale - today only
Get your kids off screens. without asking.
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Verified buyer reviews
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Ages 3+
- 88% of customers claim their children have replaced 50% of their screen time with these blocks - without the screaming & nagging.
- Just like Lego (but cheaper), these blocks offer children infinite options to build & play.
- The building blocks are 100% made-for-children. No microplastics, harmful chemicals. Stepping on them also doesn't hurt like it does with Lego...
Free digital gift
The 1,000-Idea Build Book
One set makes over 1,000,000 different builds.
Limited stock available during our Fall Sale
OUR SALE ENDS IN...
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- 30-day free returns
- Free shipping
- Kid-safe, ages 3+
Five pack sizes · Figures included with every pack
Payment methods
We ship to:
You tried everything to get them off the screen.
Screen time is in the top 3 concerns of parents worldwide.
These low-barrier, simple & attractive blocks have put children back to the good old days, where screen addiction did not exist yet.
We all know it works...
Whether it was Lego, K'nex or something else, we all played with it as kids rather than doomscroll on the (dangerous internet).
Our magnetic building blocks works in the same way, which is why thousands of happy parents recommend our blocks daily.
Five pack sizes
From 48 blocks up to 216, with the figures included either way. Two children run through blocks far faster than one.
what is in the box
From 48 blocks up to 216.
Start wherever feels right. Every pack includes its figures, and the blocks are identical across all five sizes — only the quantity changes.
- 6 sealed magnets in every block
- 48-216 blocks, depending on the pack
- 3+ the age it is built for
- 2-6 figures included per pack
Full list of features
Small blocks. Big builds.
SIX MAGNETS
One on every face of every block
ANY ORIENTATION
Nothing to line up or force
SEALED INSIDE
No loose parts to work free
AGES 3 AND UP
Rounded edges, smooth faces
OPEN-ENDED
No levels and no game over
FIVE PACK SIZES
From 48 up to 216 blocks
FIGURES INCLUDED
Two to six, depending on the pack
BUILDS THAT HOLD
Carry a finished tower across the room
QUICK TO TIDY
They lift off the floor in clumps
ALL AFTERNOON, EVERY WEEKEND
Quiet concentration, for once.
On the rug
Tip the box out and walk away. Twenty minutes later nobody has asked you for anything.
At the table
Two children build faster than one, and run out of blocks faster too.
Away from the screen
They stop because the build is finished, not because you told them to.
Full specifications
No nonsense. Just facts.
Quick-scan details. Everything you need to know before you buy.
- Material
- ABS plastic with rounded edges and smooth faces
- Magnets
- Six sealed magnets per block, one on each face
- Age
- Suitable for ages 3 and up
- Pack sizes
- 48, 75, 114, 144 or 216 blocks
- Figures
- Two to six figures, depending on the pack
- Safety
- Magnets fully sealed inside, no loose parts
- Play style
- Open-ended — no levels, no batteries, no screen
- Also good for
- Building alongside a sibling or a friend
- Tidying up
- Blocks cling to each other, so they lift off the floor in clumps
- Per order
- One pack in your chosen size
- Care
- Wipe clean with a damp cloth
Flash Sale - Ending soon
Give them something better than the tablet.
Pick your pack size and the figures come with it. Tip the box out on the rug and see how long it takes before anyone asks you for the tablet.
Offer expires in:
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- Free Shipping
- 30-day returns
- 1-year warranty
- Your chosen pack of pixel-style magnetic blocks
- The figures included with that pack
- Everything in one box, ready to tip out
Do you have any questions?
What age is this for?
Three and up. The magnets are fully sealed inside each block and there are no small separate parts, so there is nothing to work loose.
Which pack size should I choose?
For one child, Medium with 75 blocks is the usual starting point. If they will be building alongside a sibling or a friend, take Large or bigger — two children run through blocks far faster than one.
How strong are the magnets?
Strong enough that a finished tower survives being carried across the room, which is what stops a build being abandoned halfway. Each block holds six of them, one per face.
Do the blocks work in any direction?
Yes. Because there is a magnet on every face, nothing has to be lined up, flipped or forced. That is what makes them workable for a three-year-old.
How do I clean them?
Wipe them down with a damp cloth. They do not go in the dishwasher and they do not need to.
What is the returns policy?
We offer a 30-day money-back guarantee. Contact customer service with your order number and we will sort it out.